Get the
message right.
The first time.
Every time.
Every time.
Our Factive tools deliver clear, data-driven insights that help you make smarter decisions and drive real growth.
- What to offer
- What to say how to say it
- Who to address for optimal response
AI and human response seamlessly connected in four tools. Making fact-based marketing decisions fast and effortless
Scout
Sonar
Genie
Resonance
If we compare to
traditional approaches
the results are more
than convincing
Reduction in resources
+
0
%
Faster processes
+
0
x
Launch success rate
+
0
x
Effect per exposure
+
0
%
What’s in it for you?
Ask the people who know
Subaru Nordic
With RESONANCE we challenged the approach to how Subaru speaks toconsumers across six markets. Based on response data we decided on andimplemented a new message hierarchy we were not likely to have chosen in atraditional process. This led to the creation of a signi-ficantly improvedeffect and efficiency versus previous campaigns.
Insurance products are complicated by nature. And on their way from our desks to the consumer they can easily become dominated by inside-out thinking.Using RESONANCE has enabled us to re-discover the outside-in view on our new products, that provides them with a consumer appeal that matches the care and consideration we have created them with.
Norlys
RESONANCE is as simple to use as it is versatile. I have led marketing operations projects, where we reduced Customer Acquisition Costs by more than 20%. And I have used RESONANCE to guide strategic portfolio development approaches. In simple words it allows you to invite consumer and customer reality into your decision-making process while you still have time and budget left to act on the data you receive.
& Responsibility TV 2
RESONANCE brings certainty in challenging marketing projects with a high degree of unpredictability. But to me the most important value is, that it provides you with a simple tool to easily align all your stakeholders in a large organisation. At the end of the day customer buy-in is what we need, but having an organisation that gets behind you and supports your project dramatically increases you chance to get there.
A key benefit in my view is that RESONANCE allows us to explore such a wide territory of ways to go to market at an early stage. We get to test all the what-ifs and hypotheses early, fast, and with high validity, so when we decide what to do everyone is fully committed. And it even works at product level to investigate the commercial potential of new features and services.
When you move into new territory or into a new market it’s impossible to use historic performance to make predictions. I have seen first-hand how RESONANCE can achieve a radical change of perspective, leading to solutions that are both unexpected and highly effective.
Catering Danmark
Everyone talks about AI, but not many people actually work with it. We wanted to explore that. And already now, with the initial results from the campaign, we can see that it has created the interest and impact we hoped for. With Factive, we quickly arrived at the strongest messages in a way that was fact-based, fast and accessible to everyone, which has saved us both time and budget, while the final end product has become sharper and more precise in its message.
