1. Everyone has a brand
In most processes imagination and curiosity comes either before or after data validation. Brains first, heart later or the other way around. We have gut-feelings, vision, and ideas that we seek affirmation for in data, most often after we implement, the initiatives decided. And then we use data to find out how to optimize the performance in hindsight. Or we mine data to find a need that isn’t catered to at all or that competitors fail to meet to the full satisfaction of the customers in the market.
The trouble is that when we separate the two, the value creation is dependent on the interpretations of one or few individuals. Especially when data comes before imagination and creation. The data we get – being historical – does not say anything about how consumers would react to any proposition that is new.
Looking at the broader perspective across data sets it can be hard to separate them.
Now, thanks to digitalization, we can embrace failing more than ever to find the path to success. Leveraging the power in our computers, we can prototype at speeds and at a volume that makes it much more accessible for everyone than ever before. We can harness the imagination across disciplines, experiences, languages, cultures, and even internally in organizations by the power of crowdsourcing. And now we can attribute data to validate the strength and attractiveness of all the outcomes. Imagine that, if you seek out the potential across more than for instance 50 different paths you could take, and you just need to find one success. Then suddenly you have
Now, thanks to digitalization, we can embrace failing more than ever to find the path to success. Leveraging the power in our computers, we can prototype at speeds and at a volume that makes it much more accessible for everyone than ever before. We can harness the imagination across disciplines, experiences, languages, cultures, and even internally in organizations by the power of crowdsourcing.
- L’easy
- Sprite
- Powerade
- Carlsberg
- Juice Factory
Factive is committed to making change in the world removing doubts as the barrier for doing. We want to challenge the current realities of the status quo with imagination powered by technology and data to create more meaningful and useful relationships between people and brands that lead to growth. We help business grow by creating dynamic and predictive datasets, that are more accurate, more cost effective and faster processed than any other approach.
